Michael M. Fox, NRWA, CPRW, MBA
Senior-level job hunters, take notice: it’s no longer enough to submit a low-impact, soft-sell resume and expect that your achievements will speak for themselves. Executive resume writing is an art and science, because the executive resume of today is a sales document. In this job market you can be assured that you’re up against a far richer candidate pool than ever before, full of extraordinarily qualified rivals, and you’ll need a team on your side to effectively tackle the challenge. Executive resume writing is a vital tool in your arsenal, providing you with an expert marketing specialist whose specific job it is to get you excellent interviews from companies that intend to pay you what you’re worth.
It’s important to see executive resume writing in the context of future earnings. The quality of an executive resume has a direct relationship to the quality of the eventual job. After all, high-level employers want to hire the best of the best to lead their team, and the best of the best are savvy to the importance of branding. In general, human resources teams are in the habit of calling candidates who appear most qualified on paper, since that’s their only point of reference. They don’t know, strictly speaking, who is in actuality the most qualified for the position; if they had this intuition, if would make their work much, much easier. Hence, persuasive executive resume writing becomes a vital part of the process.
Executive resume writing gets your foot in the door, but it goes without saying that there are determining factors outside your resume that will affect your potential salary. The SVP of a multi-billion-dollar-grossing company will certainly be in a different salary bracket than that of a lower-grossing, domestic company. Even so, resumes for two different executives with very similar professional backgrounds can have vastly differing results. Since human resources will extrapolate your salary expectations from the presentation your resume puts forth, an investment in professional executive resume writing can easily make the difference of tens of thousands of dollars a year.
Those high stakes pose quite a challenge to the job-hunting executive, of course. Especially since many executives feel that they have already proven themselves, they feel uncomfortable with executive resume writing for themselves. They’re daunted by the task of creating the high-impact marketing tool they need to succeed in the current employment search climate. Even the brightest and most successful job seeker needs to command instant attention in the current job market, and that means that the executive’s resume needs to be written in a way that concisely, forcefully and convincingly summarizes the candidate’s core competencies. Executive resume writing can provide the practical assistance to achieve that lofty goal.
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